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January 21, 2003 Volume 27, Issue 20 |
A successful marketing effort to increase enrollment in a second-language program at Mississippi State is bringing home a top national honor.
The university's Division of Continuing Education recently was selected to receive the first Crystal Marketing Award given by the Association for Continuing Higher Education. The honor recognizes the division's continuing efforts to expand its English as a Second Language program.
The Charleston, S.C.-based ACHE is the professional organization representing lifelong learning programs, activities and individuals at the nation's colleges and universities. Presented at the association's annual meeting in Birmingham, Ala., its Crystal award was established to honor organizations achieving successful results from print, broadcast and electronic marketing communications.
Developed through written surveys and interviews with current and finishing students, the MSU marketing effort succeeded in more than doubling ESL enrollment over a three-year period beginning in 1999.
Philip G. Bonfanti, interim continuing education head and ESL director, and division marketing specialist Fairfax Montgomery were specifically recognized for the targeted marketing effort.